Cut The Leash

GONZO lives forever

.

. . . and ever, and ever.

The Gonzo wisdom of Hunter S. Thompson inspires and guides us more than ever in this crazy world.

Thank you, Hunter.  We love you.

Jim Caruso

Art is what we call . . .

Thanks to one of my greatest mentors, Seth Godin, for this beauty of a blog post today.

Art is what we call the thing an artist does.

It's not the medium or the oil or the price or whether it hangs on a wall or you eat it. What matters, what makes it art, is that the person who made it overcame the resistance, ignored the voice of doubt and made something worth making. Something risky. Something human.

Art is not in the eye of the beholder. It's in the soul of the artist.

Your friend,

Jim Caruso

Small, boring promises & Evil Plans

I was in a several-hour-long meeting last week and on a dry-erase board across from me someone had written:

"Under-promise, over-deliver."

Bad strategy.

Under-promising usually leads to making a lot of small, boring, safe promises, and over-delivering on those sorts of promises rarely, if ever, leads to anything great or even out of the ordinary.

Make fewer promises, but make them BIG promises and obsess, truly obsess, with over-delivering on them.  You will not only achieve greatness from time-to-time by doing so, but occasionally you may even achieve something that is Totally Fucking Amazing! 

Thank you, Hugh MacLeod, for some of my favorite art.  If you're looking for some inspiration to help you shatter the status quo you may want to check out Hugh's new book, Evil Plans, that is out this week.

Kriek on!

Jim Caruso